Business growth can be a good thing—if you’re prepared for it. An expansion that’s handled poorly can cancel out the benefits of expanding in the first place. To ensure that your company is ready for more customers, you should keep a few things in mind when new clients start knocking at your door.
A company’s happiness can have strong ties to its bottom line. According to Dr. Noelle Nelson, author of the book Make More Money by Making Your Employees Happy, stock prices for the overall market rose an average of six percent between 1998 and 2005. For the companies on Fortune’s “100 Best Companies to Work For” list, on the other hand, stock prices rose by an average of 14 percent.
Companies that provide good service are nice, but companies that go above and beyond are the ones that always stick out in a customer’s mind. When a customer has a bad experience with your company, they are likely to tell ten people. When a customer has a great experience with your company, they will tell two or three. What is that kind of free press worth to you as a business owner?